Home‎ > ‎

Research

Download CV

Published papers 
(* denotes equal contribution) 

Jung, M. H. (in press). Field Experimentation in Consumer Research. In C.P. Lamberton, D. D. Rucker, & S. A. Spiller (Eds). The Cambridge Handbook of Contemporary Consumer Psychology (2nd ed.). Cambridge University Press.

*Adams, I., *Celly, M., *Diaw, M., *Kim, G., & Nelson, L. D. & Jung, M. H. (2022). Prosocial spending encourages happiness: A replication of the only experiment reported in Dunn, Aknin, and Norton(2008). PLoS ONE, 17(9) : e0272434.

Gonzalez, F., Jung, M. H., & Critcher, C. R. (2021). Responsibility amplifies empathic forecasts. Journal of Experimental Psychology: General, 150(5), 956-917.

Munz, K., Jung, M. H, & Alter, A. (2020). Name similarity encourages generosity: A field experiment in email personalization, Marketing Science, 39(6), 1071-1091. 
Download Data

Jung, M. H., Gonzalez, F., & Critcher, C. R. (2020). The vicarious construal effect: Seeing and experiencing the world through different eyes. Journal of Personality and Social Psychology, 118(4), 617-638. 
Download Data
Download Online Supplemental Studies and Materials

*Jung, M. H., *Moon, A., & Nelson, L. D. (2020). Overestimating the valuations and preferences of others, Journal of Experimental Psychology: General, 149 (6), 1193-1214.
Download Online Supplemental Studies and Materials

*Jung, M. H., & *Sun, C., & Nelson, L. D. (2018). People can recognize, learn, and apply default effects in social influence, Proceedings of the National Academy of Sciences of the United States of America, 115(35), E8105-E8006.
Download Data
Download Web Appendix

Jung, M. H., & Critcher, C. R. (2018). How encouraging niceness can incentivize nastiness: An unintended consequence of advertising reform. Journal of Marketing Research, 55(1), 147-161.
Download Web Appendix

Jung, M. H., Nelson, L. D., Gneezy, U., & Gneezy, A. (2017). Signaling virtue: charitable behavior under consumer elective pricing. Marketing Science, 36(2), 187-194.
Download Data
Download Web Appendix

*Jung, M. H., *Perfecto, H., & Nelson, L. D. (2016). Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. Journal of Marketing Research, 53(3), 354-368.
Download Data
Download Web Appendix 

Jung, M. H., Nelson, L. D., Gneezy, A., & Gneezy, U. (2014). Paying more when paying for others. Journal of Personality and Social Psychology, 107(3), 414.
Download Data 
 
Manuscripts with invited revision 

Jung, M. H., Vosgerau, J., Smeets, P., & Stoop, J. (in-principle acceptance at Journal of Experimental Psychology: General). Proposal for two direct, preregistered replications of the field studies in Piff et al. (2012)

*Jung, M. H., *Liu, X., & Nelson, L. D. An examination of consumers' long-term social preferences under elective pricing. 

Manuscripts under review

*Jung, M. H., *Critcher, C. R., & Nelson, L. D. Evaluations are inherently comparative, but are compared to what? 

*Evangelidis, I., *Huang, S., *Jung, M. H., *Shennib, F. A. The Limits of context: the role of preference elicitation in the construction of consumers' preferences.

Gao, R., Jung, M. H., & Nelson, L. D. Predicting behavioral interventions. 

Manuscripts in preparation (data collection complete) 

*Evangelidis, I., *Jung, M. H., & *Moon, A. J. Willingness-to-pay and consumers’ valuation.

Imas, A. O., Jung, M. H., Saccardo., S., & Vosgerau, J. Predicting behavior.

Powell, E., Jung, M. H., & Vosgerau, J. Donating in the future.

Powell, E., Jung, M. H., & Nelson, L. D. Determinants of chains of giving.

*Jung, M. H., *Saccardo, S., Gneezy, A. & Nelson, D. L. Signaling in the field.